The downstream market of reflective material can be divided into occupational safety protection, personal safety protection market and consumer product market. Different application scenarios also put forward different requirements on the performance of reflective cloth. The main application scenarios include road signs, motor vehicle number plates, vehicle and maritime transport safety signs, anti-collision cones, billboards, etc., and some are used in outdoor products, sports goods, etc.

Analysis of the downstream application market of the reflective fabric industry

1. Occupational safety protection market

Occupational reflective warning clothing is widely used in public security, traffic police, environmental sanitation, fire protection, road construction, aviation ground handling, rescue, construction, mining, express delivery, takeaway and many other industries. These industries usually require outdoor workers to wear reflective warning effects. Work clothes, and specify the area and intensity of the reflective materials used on different levels of reflective warning clothes. The high-visibility warning clothing used by people who have been engaged in outdoor work for a long time or in a harsh working environment (such as fire fighting, mining, construction, etc.) has a short service life. The general replacement cycle is 6 months to 1 year. Therefore, occupation The demand for reflective fabrics in the protective market has the characteristics of rigidity and repeated consumption.

2. Personal safety protection market

Primary and secondary school uniform market

In order to protect the traffic safety of primary and middle school students, the National Standardization Management Committee formulated the "Reflective School Uniform for Primary and Secondary School Students' Traffic Safety" as early as June 2012, clearly stipulating the front and back of the reflective school uniform jacket, the sides and back of the double sleeves, and the two trousers. Reflective tape should be sewn (attached) on the side to ensure that the reflection on the reflective school uniform can be observed from any angle. Because school uniforms are equipped with reflective markings as a recommended standard, not a mandatory requirement, they have not been paid attention to for many years, and the degree of implementation varies. With the improvement of residents' safety awareness and the attention to the safety of primary and secondary school students, in recent years, local authorities have begun to require reflective signs on school uniforms for primary and secondary school students.

3. Fashion consumer market

In recent years, with the advancement of reflective fabric technology, various types of reflective fabrics have taken into account the feel, comfort and practicality of fabrics while maintaining good reflective effects. Reflective fabrics are gradually expanding from the functional and protective market to the consumer market. More and more apparel, luggage, shoes and hat companies use reflective fabrics to add fashion attributes to their products when designing their products. And the fashionable and trendy elements brought by reflective fabrics to clothing, bags, shoes and hats also make the above products have more recipients and fans. Famous sports and leisure brands at home and abroad have used reflective fabrics on clothing, shoes, hats, and bags to achieve the purpose of enhancing the aesthetics and highlighting the individuality of the products.